If you've ever stood in front of a shelf full of incense wondering whether you should buy sticks or cones, you're not alone.
They look like two versions of the same thing. In some cases, they practically are. Both can contain woods, herbs, resins, gums and fragrance oils. The big difference is what happens once you light them.
Sticks burn slowly and steadily. Cones burn faster and put out more fragrance in a shorter space of time.
Neither is better. It really comes down to the room, the scent you want and how long you want it to last.
And then there are backflow cones, rope incense and resin, which take the whole thing in slightly different directions.
Here's what we actually think is worth knowing before you buy.
Sticks or cones? The quick answer
If you're after a gentle scent while you read, meditate or relax in the evening, buy sticks.
If you want to fill a room quickly, or you're only burning incense for 15 or 20 minutes, buy cones.
If you're buying a backflow burner, buy backflow cones. Ordinary cones won't create the waterfall effect.
And if you want something a little more unusual, rope incense and resin are well worth trying.
Incense sticks vs cones at a glance
| Incense sticks | Incense cones | |
|---|---|---|
| Typical burn time | Around 30–60 minutes | Around 15–25 minutes |
| Scent | Gentle and gradual | Stronger and quicker |
| Smoke | Light, steady trail | More smoke in a shorter time |
| Ash | Falls gradually | Usually stays around the cone |
| Holder needed | Stick holder or ash catcher | Cone holder or heatproof dish |
| Best for | Living rooms, meditation, longer sessions | Smaller rooms, quick bursts, rituals |
Those timings are only a guide. Different brands, sizes and ingredients burn at different rates.
Incense sticks
Sticks are the easiest place to start, and probably the most versatile form of incense.
Most have a thin bamboo core covered in fragrant material. As the burning ember moves slowly along the stick, it releases the aroma at a fairly even rate.
That makes sticks particularly good when you're going to be in the room for a while. You can light one when you sit down with a book, while you're meditating, or at the beginning of an evening and simply let it do its thing.
There are several types, and they're not all made in quite the same way.
Masala incense
Masala sticks are made from a thick paste of ingredients such as woods, herbs, resins and spices. They're often hand-rolled, and you can sometimes see the ingredients on the outside of the stick.
Plant-Based Masala Cinnamon (£2.49) is a good example. The botanicals are visible in the stick, which gives you a much better idea of what you're actually burning.
Satya-style hand-rolled incense
If you've bought incense before, there's a good chance you've come across Satya Champa (£1.50).
It's one of those scents that's instantly recognisable: sweet, floral and slightly earthy. This is the sort of incense many people associate with the classic incense-shop smell.
Premium incense sticks
Premium sticks tend to have a heavier fragrance load and are often thicker or more generously coated.
Satya Black Crystal (£2.99) is Satya's premium stick, the one the house that makes Nag Champa puts above Nag Champa itself. Each 15g pack contains hand-rolled masala sticks on bamboo, with each stick burning for about half an hour.
Charcoal-free incense
Charcoal-free sticks are made without charcoal in the incense mixture.
Aromatika Dragon’s Blood (£1.50) contains 20 hand-rolled sticks measuring around 20–22cm, with a burn time of roughly 30 minutes each.
Plant-based incense
Stamford Plant Based Aloe Vera (£2.49) is made in India without synthetic binders, giving you softer, cleaner smoke than a standard dipped stick, with a fresh, green and lightly sweet scent that's a good everyday choice.
Why choose incense sticks?
The biggest advantage is control.
The scent builds gradually rather than arriving all at once. If it becomes too strong, you can extinguish the stick and save the rest for another time.
They're also economical if you burn incense regularly. Vedic Amber (£1.99) contains 12 sticks, for example, so a single box gives you quite a few evenings of fragrance.
The only downside is the ash.
A stick needs somewhere for the ash to fall, which is why a proper ash catcher makes such a difference. The Whitewash Incense Tray (£12) is a simple mango-wood strip that catches the ash without taking up much room. There are plenty more styles in incense holders and burners.
Incense cones
Cones use many of the same sorts of ingredients as sticks, but there's no bamboo core. The fragrant mixture is compressed into a solid cone, which burns down from the pointed end.
Because the whole cone is made from incense material, it can release quite a lot of fragrance in a relatively short time.
That's the main reason to choose them.
Why choose cones?
Cones are particularly useful when you don't want to burn incense for an hour.
Maybe you're having a bath. Maybe you're doing a 15-minute meditation. Maybe you've cooked something particularly fragrant and want the room smelling nicer before people arrive.
A cone gives you that quick change of atmosphere without committing to a long burn.
They're also relatively tidy. Rather than producing a long trail of ash as a stick burns, most of the ash remains close to where the cone is sitting.
Stamford Plant Based Anti Stress Cones (£2.49) and Stamford Basil and Neroli Cones (£1.25) are straightforward everyday choices. Bamboo Incense Cones (£1.49) offer a cool, green, faintly grassy scent, like a bamboo grove after rain, in solid cones with no core.
The important thing is to give cones a proper heatproof surface. The base gets hot, so don't put one directly onto a shelf, table or other furniture.
The Tri-Flower Lotus Incense Holder (£11.49) is useful if you burn both sticks and cones, with spaces for each format. The Mandala Incense Tray (£12) is a 30 by 10cm mango wood tray with a mandala carved by hand in India, long enough for a full-length stick, with room for two or three sticks and space for the ash to fall, while its 350g weight helps it stay put. The Small Hamsa Incense Holder (£9.99) does exactly what its name suggests and takes both sticks and cones.
Why do my incense cones keep going out?
This is one of the most common questions we get.
Usually, it's something very simple.
The cone hasn't been lit for long enough. Hold the flame against the tip until it catches properly. Let it burn for several seconds before blowing out the flame. You want to see a glowing ember.
The incense has become damp. Incense absorbs moisture surprisingly easily. Keep cones sealed and don't store them in a steamy bathroom or next to a kettle.
The cone can't get enough air. Some holders are deeper than they look, and an enclosed space can choke the ember. If it keeps going out, try a more open holder.
There's a draught. A freshly lit cone doesn't need much encouragement to go out if it's sitting right beside an open window.
If it's a backflow cone, there's another possibility: the little hole through the centre may be blocked. That's a separate problem, and our guide to why your backflow burner isn't working covers the usual causes.
Backflow cones: incense you can watch
Backflow cones are one of those things that sound slightly magical until you see how they work.
They look like ordinary incense cones, but they have a hollow channel running through the middle.
Place one on a backflow burner and light the top as normal. Once it starts smouldering, some of the smoke travels through that internal channel and emerges from the bottom of the cone. The burner then directs the smoke downwards, creating the familiar waterfall effect.
There's an important distinction here:
A backflow burner doesn't turn an ordinary cone into a backflow cone.
The cone itself needs to have the internal channel.
And yes, the effect is part of the appeal. Backflow incense is as much about watching the smoke move through the burner as it is about fragrance.
Which backflow cones should you try?
Plant-Based Apple & Cinnamon Backflow Cones (£2.99) are a good starting point if you like warm, woody scents.
Plant-Based White Sage Backflow Cones (£1.99) have a more herbal character.
Amber Backflow Cones (£20.49) come in a 500g box of roughly 225 cones, giving you months of use for a backflow burner. Amber has a warm, resinous and slightly sweet scent, and each cone burns for around fifteen minutes.
Then you'll need a burner.
The In Your Lover’s Arms Backflow Burner (£16.99) is small enough for a desk or windowsill. The Dragon in Pool Burner (£23.99) has smoke flowing from the dragon's head into a dark glazed pool.
For something more natural-looking, the Mango Wood Hamsa Backflow Burner (£29.99) is carved from wood. The Zen Circle of Life Backflow Burner (£27) is a ceramic lotus and makes more of a centrepiece.
What about rope incense?
Rope incense is a completely different experience.
Instead of making incense into a stick or cone, fragrant herbs and other natural ingredients are twisted together into a rope and burned at one end.
It's an old and unusual format, and it's particularly nice if you enjoy incense for the ritual as much as the fragrance.
Our Pure Herbs rope incense is hand-twisted in Nepal.
Golden Frankincense Resin Sticks (£2.20) bring that familiar resinous, temple-like fragrance into a completely different format. Golden Cedar Sage Resin Sticks (£2.49) combine cedar and sage resin pressed into solid sticks, with a dry, woody, herbal scent.
If you're buying for someone else, the Astamangal Rope Incense and Silver Plated Holder Set (£39.99) makes a lovely gift. It includes 10 hand-rolled ropes made from natural ingredients along with a silver-plated holder.
And then there's resin
Resin is where incense gets a little more traditional.
Frankincense, myrrh and copal are natural tree resins that have been burned as incense for centuries. Rather than being formed into a stick or cone, small pieces of resin are placed on a hot charcoal disc and allowed to release their fragrance.
The scent can be much deeper and more complex than an ordinary incense stick, but there's a little more preparation involved.
Copal on a stick, our Ritual Resin on Stick in Copal (£3), brings sweet, woody, earthy smoke with a clean, bright edge. Copal is the tree resin of Central America, burned by the Maya, and here it's pressed onto the stick, so there's no charcoal disc to light. Each pack contains eight sticks of about 20cm, with each one burning for fifty to sixty minutes. The rest of the range is in resins and powders.
The Brass Resin Incense Warmer (£17.99) is handcrafted in India from plated brass, with a removable mesh tray on top for resins and granules. It warms resin gently using a tealight rather than charcoal.
If you like the idea of resin but don't fancy working with charcoal, Ritual Resin on Stick in Cinnamon (£3) offers a warm, spicy fragrance in eight sticks of about 20cm per pack, each burning for fifty to sixty minutes. As a resin, it fills a room faster than an ordinary incense stick.
Golden Lavender Smudging Resin Sticks (£2.20) are solid sticks of lavender resin with a textured, natural finish. Light the tip and set it in a holder or a bowl of sand.
If you're curious about the ingredients behind different incense styles, have a look at our guide to masala, dipped or resin incense.
Which incense is best for a small room?
This is where cones can catch people out.
Because they release a lot of fragrance quickly, a cone can be surprisingly powerful in a small bedroom, bathroom or studio.
If you're sensitive to strong fragrance, start with a single stick instead. You can always extinguish it after 10 or 15 minutes.
For a larger living room, a stick usually gives you a more comfortable, even scent over a longer period.
There's no need to burn more incense simply because the room is bigger, either. Start with one and see how it feels.
Which incense should you use for meditation or yoga?
Both work.
A stick is usually the better choice for a longer yoga or meditation session because the fragrance builds gradually and lasts.
A cone works well if you're doing something shorter and want the room to smell different almost immediately.
For something more ritualistic, resin or rope incense can make the whole experience feel a little more deliberate.
And if you're simply trying to create a relaxing atmosphere at home, choose the scent you actually enjoy. There's no point burning an incense because it's supposed to be calming if you can't stand the smell.
What makes incense feel luxurious?
It isn't necessarily the price.
Good incense tends to feel luxurious because the fragrance has depth rather than simply smelling strongly.
Natural woods, herbs and resins can give incense a more rounded character. Hand-rolled masala sticks have their own texture and personality. And the way you burn it matters too.
A £2 box of good incense in a beautiful burner can feel much more special than an expensive box dropped onto a saucer.
That's one reason we like products such as our Palo Santo Classic Incense Sticks (£12). They're made from palo santo wood with nothing added, so you're getting the character of the wood rather than simply a palo santo fragrance. If palo santo is on your list, our guide to whether palo santo is endangered explains what to look for.
Our rope incense is hand-twisted in Nepal, too, which makes it feel quite different from an everyday incense stick.
How to light incense properly
Most incense-lighting problems are surprisingly easy to fix.
For incense sticks
Light the coated end until it catches. Let the flame burn for around five to ten seconds, then gently blow it out.
You should be left with a glowing ember and a thin trail of smoke.
Put the stick securely into its holder, making sure the ash will fall onto a heatproof surface.
For cones
Light the pointed tip and give it several seconds to catch properly.
Blow out the flame and check that the tip is glowing before leaving it on its holder.
If it goes out immediately, light it again and give it a little longer.
For backflow cones
Light the top in exactly the same way, then blow out the flame and place the cone carefully onto the burner.
Don't expect the waterfall effect immediately. Give it a minute or so for the smoke to travel through the channel and start flowing downwards.
Which incense scent should you try first?
If you're new to incense, it's worth starting with something familiar rather than buying the strangest fragrance on the shelf.
Nag champa is sweet, floral and unmistakably incense-like. Satya Champa (£1.50) is the obvious starting point.
Amber is warm, resinous and slightly sweet, the scent that reads as evening rather than morning. Vedic Amber (£1.99) is a box of twelve hand-rolled masala sticks from Aromatika in Jaipur.
Lavender is gentler and works particularly well in a bedroom or quiet evening setting. Tribal Soul Lavender (£1.99) is an easy choice.
White sage is much more herbal and assertive. Plant Based Californian White Sage (£2.49) is a good option if you like that sharper style. For bundles, browse our smudge sticks.
For something deeper, Tribal Soul Frankincense (£1.50) is masala style, with the resin in the paste, giving the smoke the warm, lemony and slightly peppery character of frankincense.
Dragon's Blood has a darker, warmer and slightly spicy character. Aromatika Dragon’s Blood (£1.50) is the one to try.
And if you like sweet, woody scents with a little citrus character, Palo Santo Classic (£12) is worth trying.
How to store incense
Keep incense dry and sealed whenever you're not using it.
A box, airtight jar or resealable bag will help protect the fragrance and stop the sticks or cones absorbing moisture from the air.
Try not to store different strong scents together. Incense is surprisingly good at sharing its fragrance with everything around it, and you may eventually end up with lavender that smells suspiciously like sandalwood.
Bathrooms and kitchens aren't ideal storage places either. Somewhere cool and dry is much better.
If incense has become damp and won't light properly, give it time to dry out somewhere warm and dry before throwing it away.
Sticks or cones for different situations
For the living room: We'd choose a stick. It gives you a long, gentle fragrance without overwhelming the room.
For the bedroom: A single stick works well, but extinguish it before you go to sleep. Never leave burning incense unattended.
For the bathroom: A cone is handy when you want a quick burst of fragrance before a bath.
For a small flat or studio: Start with a stick. Cones can become quite intense in a small space.
For meditation: A stick for a longer session, a cone for something short.
For rituals or tarot: This is where resin, rope incense and backflow cones can be particularly atmospheric.
For entertaining: Backflow incense is fun because there's something to watch as well as something to smell.
Burning incense safely
Incense is simple to use, but it's still a burning product.
Use a proper heatproof holder, keep it away from curtains, paper and other flammable materials, and never leave it burning unattended.
Ventilation matters too. A little fresh air makes incense much more pleasant, especially if you're burning it for a while.
And keep ash and hot holders away from children and pets.
So, sticks or cones?
If you only buy one, buy sticks. They're the most versatile and give you much more control over how much fragrance you're putting into a room.
If you already know you like incense and want something stronger and quicker, add cones.
If you have a backflow burner, buy the proper backflow cones for it.
And if you want to move beyond the everyday formats, try rope incense or resin. That's where incense gets particularly interesting.
You'll find everything in our incense sticks, incense cones and full incense collection.
Incense sticks and cones FAQs
What's the difference between incense sticks and cones?
Sticks have a long, narrow form and usually burn gradually for around 30–60 minutes. Cones are solid pieces of incense that burn from the tip down, usually for around 15–25 minutes. Cones tend to release more fragrance in a shorter period.
Which smells stronger, incense sticks or cones?
Usually cones. Because they burn a larger amount of incense material in a shorter time, the fragrance tends to arrive more quickly and feel stronger. Sticks give you a slower, more gradual scent.
Are incense cones better than sticks?
Not really. It depends on what you want. Sticks are better for longer, gentler burns; cones are better when you want stronger fragrance in a shorter time.
Why do my incense cones keep going out?
The most common causes are damp incense, insufficient lighting, poor airflow or a draught. Light the tip until it catches properly, let it burn for several seconds, then blow out the flame. Store unused cones somewhere dry and sealed.
Can ordinary cones be used in a backflow burner?
You can burn an ordinary cone on a backflow burner, but it won't produce the waterfall effect. Backflow cones have a hollow channel through the centre that allows smoke to travel downwards.
How long do incense cones burn?
Most incense cones burn for roughly 15–25 minutes, although the exact time depends on their size and ingredients.
How long do incense sticks burn?
Many standard incense sticks burn for around 30–60 minutes. Thicker or larger sticks can take longer, while shorter sticks may burn more quickly.
Which is better for a small room, sticks or cones?
Usually a stick. The fragrance builds more gradually, giving you better control in a small space. A cone can fill a small room surprisingly quickly.
What is rope incense?
Rope incense is made by twisting fragrant herbs and other natural ingredients into a rope rather than forming them into a stick or cone. It is an unusual, traditional-style format and is particularly nice if you want something different from everyday incense.
What is resin incense?
Resin incense consists of natural aromatic resins such as frankincense, myrrh or copal. Traditionally, small pieces are placed onto hot charcoal in a heatproof burner. It produces a deeper, more concentrated fragrance but requires a little more preparation.